process    conceptual solution

color swatches and sign concept

Our team begins with a thorough on-site review to assess
traffic flow, existing conditions, and meet with the project
team. Focused on our client’s goals and objectives, we
create conceptual renderings of the family of signs,
environmental graphics, and wayfinding solution.

The family of signs illustrates the wayfinding methodology
and hierarchy including the palette, symbols, nomenclature,
graphic components, and other elements critical to the
solution such as room numbering. Summary notes
identifying benefits of our recommendations help clients
understand the solution.